Stop Sending Emails in 2026

Hey, it’s Jayde from the High Conversions newsletter.

First off, happy new year 🙂

Okay now back to business…

The title is true. Your brand needs to STOP sending emails in 2026 until you implement this strategy otherwise you’re going to bleed so much revenue.

Agencies love overcomplicating email marketing so they can overcharge you. You should NEVER be paying more than $5k per month for email marketing imo.

So I’m just going to give you our email marketing strategy for free, candidly using it as a blatant bribe to try get you on a call with us to talk about working together.

Most marketers won’t like this, because it’s simple and it works and they loveeee to make it seem complicated so you feel obligated to pay.

Here’s exactly what we’re doing for our clients:

1. Text-only emails, sent from real people

We’re leaning heavily into plain-text emails from team members and bringing back old-school newsletters. Everyone’s emails look polished and ‘pretty’… That’s the problem. Text cuts through noise.

These are the newsletters that we sent for a client. Almost $50k without fail for each one.

2. Faster cart and checkout recovery

Our cart and checkout emails trigger within 40 minutes max.

The first subject line we usually test and use is: “Your order is ready to ship.”

We also test plain text vs designed versions on the first and second emails and let performance decide.

3. Mystery discount popup offers

Our popup unlocks a mystery discount rather than immediately showing the discount that they unlock when they signup.

We test dollar-off vs percent-off, then use the winner everywhere else, including sales.

The difference was insane and we didn’t expect it to be this drastic… we cut down from 30% off to 20% off and not only increased margins but also ultimately increased revenue by 7x with the SAME amount of people going through.

4. Higher send frequency (4x per week minimum)

This only works if emails don’t all feel the same.

That’s why we send from different people on the team. Brez does this well by sending from Aaron and Corbin.

But, stop being afraid of sending too much becuase ‘it’ll cause unsubscribes and fatigue the audience’… that’s just a bold-faced myth, and it’s costing you way too much revenue.

Take a look at December 20th-27th for Brez below.

Just try to remember that you don’t matter that much to Nancy who reads your emails and buys your gummies. She don’t remember the email you sent 2 days ago because she got 528 other emails from other brands in that time.

5. One sale per month, intentionally different every time

Each month we test a new angle so big sales like BFCM are already decided months in advance because we have the data to show for it.

January: Subscribe and save

February: Spend X get X to increase AOV

March: Store credit

April: Straight percent off

Testing happens now, not during peak season. I will do a seperate post / newsletter about offers.

6. Four core segments only

These are the ONLY segments you need, and anything more is dilution or a product of a team that doesn’t really know what they’re doing.

That’s it. Reason is simple;

We want to increase AOV, new customer purchasers, and frequency of purchase. These segments do all of that and all the previous strats do it too.

Bonus:

If you sell subscriptions, exclude anyone who purchased in the last 7 days and anyone already subscribed. Send them different value-driven emails instead.

In fact, you absolutely have to exclude recent purchasers from non plain-text emails in general.

So, that’s it. You have your entire 2026 strategy mapped out for you.

If you’re working with an agency, they should be doing this stuff anyway.

This is exactly how we work with some of the top brands that you probably know about, and we only get paid if we perform (which is how it should be).

So, if you want the same kind of growth, and a solid strategy to scale; book in a call here.

Here’s what this strategy got us last year;