Why Personal, Text-Based Emails Crush for Cannabis Brands
Hey, it’s Jayde from the High Conversions newsletter.
Most cannabis brands are yelling for attention in the inbox.
Bright green headers, overdesigned layouts, and “🔥 Final Hour” discounts plastered across the top.
Then “Corbin from Brez” shows up with a plain-text note that feels like a friend recommending a new drink.
Guess who wins the open and the click?
Why It Works
It feels real. Customers know when they’re being marketed to, and this doesn’t feel like that.
It feels safe. Plain text lands in the inbox, not the Promotions tab.
It feels personal. “Corbin from Brez” sounds human, not like “Brez Marketing Team.”
It builds trust first, then sells later.
It’s the opposite of what most cannabis brands are doing.
And that’s why it works.
Take a look at the stats
Text only did $57k, double the clicks
Image email did $34k, half the clicks
Open rates aside - intention is clear.
Why This Matters for Cannabis
Cannabis buyers are cautious. They’ve seen a thousand “miracle CBD” ads.
They’ve been burned by bad products or weird websites.
So when they open an email that feels genuine, they pay attention.
Plain-text emails cut through the noise. They say, “Hey, this isn’t some faceless brand. It’s a real person who gets you.”
That alone can double your click-through rate.
The “Corbin from Brez” Formula You Can Copy
Subject line ideas
“quick thought for you”
“been thinking about this lately”
“the truth about CBD gummies”
Sender name
Use a human name. “Maya from Greenhouse” or “Jay from High Conversions.”
Body example
Hey [First Name],
We’ve been seeing a lot of people talk about [product/ingredient] lately, and most of it’s missing the point.
We started [Brand Name] to do things differently. No hype. Just clean ingredients that actually make you feel better.
Whether it’s [benefit 1], [benefit 2], or [benefit 3], the goal’s simple — help you feel like yourself again.
Talk soon,
[Founder Name]
P.S. Hit reply and tell me your experience with [product]. I read every one.
If you want me to show you how to add an extra 5–10% of monthly revenue using this human-first approach,
Email Inspiration Of The Day
The reason this works so well?
Instead of running a typical 20% off sale, the mystery discount prompts curiosity
Short, to the point, one clear CTA without any complexity.
This forces a customer to go through to the website and apply it to find out more, and once they’ve made it that far, they may as well checkout.
Customers love a surprise; this plays into that.
The next time you run a sale, think about how you could apply this!
See you in the inbox,
Jayde